Schlotzsky’s® Is Blowin’ Out Its 45th Birthday by Giving Away $1,000 a Day for 45 Days
Atlanta – January 19, 2017
Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, will blow out its 45th birthday by offering customers an opportunity to win $1,000 a day for the 45 days leading up to its birthday celebration on October 4. Guests who purchase the 45th birthday 32oz. commemorative cup and enter the “Blowin’ Out Birthday” sweepstakes in the LOTZ4ME app will be entered to win. New members who download the app will receive a free small The Original sandwich during the 45-day promotion window, August 19 to October 4.
“We love any opportunity to reward our guests and spotlight the sandwich that made us famous, and celebrating our 45th birthday is just another great reason,” said Schlotzsky’s President Kelly Roddy. “We are excited to have our loyal fans blow out this milestone birthday with us.”
Blowin’ Out Birthday Sweepstakes
Each 45th birthday 32oz. commemorative cup features a 10-digit sweepstakes code. In order to enter, fans log in to or, for new users, download the LOTZME app and enter their unique cup code which lights the Schlotzsky’s birthday candle atop their famous The Original sandwich. By blowin’ out the digital candle through the speaker of their smartphone, fans are officially entered to win $1,000. Fans can also receive in-app prizes by sharing their entry on Facebook including $45 e-gift cards as well as an official Schlotzsky’s 45th Birthday t-shirt.
More Reasons to Celebrate
In addition to the $1,000-a-day giveaway and the LOTZ4ME promotion, Schlotzsky’s will launch the brand’s first Snapchat filter as part of their Blowin’ Out Birthday theme. The filter will be live at all locations on October 4 when they celebrate their 45th birthday alongside guests by rolling back prices nationwide on a small The Original sandwich to just $1.99. The one-of-a-kind sandwich that started it all features 13 fresh, flavorful ingredients, including fresh-from-scratch sourdough buns baked in restaurants daily.
In addition to The Original, Schlotzsky’s offers guests the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, a variety of savory soups and delectable desserts. This year, Schlotzsky’s announced the addition of seven new hand-crafted Specialty Sandwiches to its permanent menu, each offering bold flavors and fresh, high quality ingredients such as vine-ripe tomatoes, thinly sliced meats, caramelized onions, roasted red bell peppers and rich, melted cheeses piled high on the brand’s signature freshly-baked bread. With seven unique recipes, including one vegetarian option, Schlotzsky’s is offering something new to satisfy every craving.
Schlotzsky’s is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made to order menu options still include bold flavors and fresh ingredients – all inspired by the food scene in Austin. All 350 restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, Macs, Artisan flatbreads, specialty pizzas and fresh salads. Plus, many of our locations offer Cinnabon’s warm, homemade treats. Check us out online at schlotzskys.com to find a store near you and then connect with us on Instagram, Twitter and Facebook.