Schlotzsky’s® Announces New Hometown Heart Program to Support Local Communities
Program includes National Support of Blue Star Families to Help Connect Military Families
August 31, 2022
ATLANTA (August 31, 2022) – Today, Schlotzsky's, a leading fast-casual restaurant franchise home
to The Original®
oven-baked sandwich and famous baked from scratch buns, is announcing the launch of a new national philanthropic
program, Hometown Heart. Schlotzsky’s Hometown Heart program is a commitment to celebrating and supporting U.S.
military members and their families who live, work and serve in our communities across the country.
As part of Hometown Heart’s commitment to military members and families, Schlotzsky’s is joining forces with Blue Star Families , the nation's largest nonprofit organization dedicated to
supporting military families in the
communities where they live. As a part of the commitment to supporting active-duty military members and their
families, Schlotzsky’s is making a $50,000 donation to Blue Star Families and will also provide in-kind food donations
during select moments of need.
“At Schlotzsky’s, our local communities are our extended family, and the Hometown Heart program will give us the
opportunity to support active-duty service members and their families,” said William Armstrong, Chief Brand Officer at
Schlotzsky’s. “We’re thrilled to work with Blue Star Families as a first step in bringing the Hometown Heart program
to life, and we look forward to working together to impact the military families in our communities.”
Schlotzsky’s will also play a key role in Blue Star Welcome Week 2022, Sept. 24-Oct. 2. Welcome Week is a nationwide campaign to build a better sense of
belonging and community for all of us, while helping to ease the transition of military families. Every year,
approximately 600,000 military-connected families relocate and more than 70% live off base in their local
communities, which can make it difficult for families to feel connection to their new community.
"During Blue Star Welcome Week, it's our mission to do everything possible to bridge the gap between our military
community and their neighbors," said Kathy Roth-Douquet, Founder and CEO of Blue Star Families. "When partners
Schlotzsky’s raise their hand to help, it gives military families a sense of belonging to the communities where
live — no matter where the mission takes them."
To welcome miliary families and provide an opportunity for the community to meet their new neighbors during Blue
Welcome Week, Schlotzsky’s locations will host a Family Day. On September 29, Schlotzsky’s Rewards members can
free Kids Meal with purchase of an adult entrée.* To find your local Schlotzsky’s restaurant, visit www.schlotzskys.com.
Schlotzsky’s® is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked
sandwich. The brand started in Austin, Texas and the made-to-order menu options still include bold flavors and fresh
ingredients inspired by the food scene in Austin. Schlotzsky’s has more than 320 restaurants across 24 states that are
serving delicious hot sandwiches on sourdough buns baked from scratch each day, specialty pizzas and fresh salads.
Plus, many locations offer warm, oven-baked Cinnabon® cinnamon rolls. Check us out online at www.schlotzskys.com to
find a store near you. Connect with
About Blue Star Families
Blue Star Families is the nation’s largest grass-roots military family support organization, with a mission to support
military families to improve military readiness. Its distinctive approach builds stronger communities around military
families through knowledge and programs that address the unique needs of those who serve. Blue Star Families’
nationally recognized surveys and analysis give military families an important voice that informs policymakers and its
military family programs. It uses the power of its collective resources and cross-sector collaborations to make a
difference in the lives of hundreds of thousands of members of military families to strengthen the troops, their
families, and our nation as a whole. For more information, visit bluestarfam.org.
*Offer valid at participating Schlotzsky's locations for Rewards Members on 9/29/22 only. Purchase of one entrée
(sandwich, salad, pizza, flatbread, calzone, or Pick 2) required to receive offer. Offer limited to one Kids Meal per
member. Kids Meals for children age 12 and under. Charges for extra ingredients and add-ons apply. Not valid with any
other offer. Fees and taxes may apply, web and app orders subject to service fee, see checkout for details. Sale,
resale and /or internet distribution strictly prohibited. Void where prohibited.