Schlotzsky’s® Rolls Out Bold-Flavored Brisket Sandwiches Nationwide
Atlanta – March 6, 2017
Schlotzsky’s®, home of The Original® oven-baked sandwich and famous Fresh-from-Scratch® buns, today announced the launch of three new brisket sandwiches – Traditional, Cuban and Tex-Mex. The addition of brisket sandwiches is inspired by Schlotzsky’s Austin heritage, and all are now available at Schlotzsky’s restaurants nationwide.
The hand-crafted sandwiches are anchored by hickory-smoked brisket, full of layers of flavor and textures, and topped with fresh ingredients that are added to Schlotzsky’s famous Fresh-from-Scratch buns that are baked in-store daily. The three new brisket sandwiches are:
- Traditional Brisket:
Hickory-smoked brisket with mozzarella, cheddar & Parmesan cheeses, BBQ sauce, sliced dill pickles and red onions. Served on our toasted sourdough bun.
- Cuban Brisket:
Hickory-smoked brisket with ham, Swiss cheese, BBQ sauce, Dijon mustard and sliced dill pickles. Served on our jalapeño cheese bun.
- Tex-Mex Brisket:
Hickory-smoked brisket with queso fresco, cheddar cheese, salsa verde, roasted red peppers, pickled jalapeños, lettuce and chipotle mayonnaise. Served on our jalapeño cheese bun.
“Our new brisket sandwiches reflect Schlotzsky’s commitment to bold flavors and fresh ingredients, but also bring something entirely new and exciting to our sandwich menu,” said Schlotzsky’s President Kelly Roddy. “We know our customers are looking to be more adventurous with their food and as a Texas staple, brisket gives us a unique opportunity to create new menu items with flavors that tie back to our Austin roots.”
Schlotzsky’s lovers in Austin can get their brisket fix at Schlotzsky’s SXSW Austin Takeover party at Trinity Hall on Thursday, March 16. From 4 p.m. to 10 p.m., party goers can enjoy free food and cocktails and enjoy the 5th Annual Loud Village Comedy Showcase featuring Hannibal Buress, Brandon Wardell, Byron Bowers, Karl Hess & DJ Allie Teilz. Immediately following the comedy, our friends at Echo Flex will be throwing a 2000’s era hip-hop themed after party with an exclusive performance by the legendary Mike Jones. The Schlotzsky’s SXSW Austin Takeover event is free to the public, ages 18 and up, based on a first come first serve basis. Trinity Hall is located at 311 E. 5th St. – right in the heart of Austin and the SXSW festival.
Schlotzsky’s was named the 2017 Chain Restaurant Consumers' Choice Award winner in the Fast Casual segment, according to Technomic’s annual Consumer Brand Metrics program, which asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes.
Schlotzsky’s is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made to order menu options still include bold flavors and fresh ingredients – all inspired by the food scene in Austin. All 350 restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, Macs, Artisan flatbreads, specialty pizzas and fresh salads. Plus, many of our locations offer Cinnabon’s warm, homemade treats. Check us out online at schlotzskys.com to find a store near you and then connect with us on Instagram, Twitter and Facebook.